Message | Key themes/media icons |
THE WORLD AROUND YOU IS FULL OF PERIL AND CHAOS | “Multipolar world”, “Europe’s decline”/graphic violence, conspiracies, Islamic threat, moral decline/homosexuality |
We govern part of that chaos, we can keep it at bay or unleash it on you | (-) Nukes, powerful army, arbitrariness of power, exemplary suppression of choice dissenters (bad things happen to bad people), order at home, strong leader |
If you run away we will hurt you [to protect you from your folly]. | Chechnya, Georgia, Ukraine… |
If you fight us, we will hurt you even more. | Georgia, Ukraine |
Stay with us and you will feel less pain. | Armenia, Belarus, Syria |
Nobody will protect you. | NATO can’t deliver, EU can be bought, Europe is weak (corrupt, immoral, unprincipled) and dying; |
THERE IS NOWHERE TO RUN TO | All comfy clubs (EU, NATO) are closed or crumbling from within, nobody wants you there. |